Exports of rosé wine from Provence have shot up and it's largely because Americans have a growing thirst for the pink drink. But why is that?
The popularity of the drink which was mocked just 20 years ago has reached new heights abroad.
China is expected to overtake the UK to become the second most valuable wine market in the world, according to data released by IWSR.
During a press conference previewing Vinexpo 2018, CEO Guillaume Deglise presented the data, which predicts that the value of China’s still and sparkling wine market will increase by nearly 40% to around US$ 23bn by 2021.
“We have 10,000 [Baby] Boomers a day that are hitting retirement. And they’re being replaced by financially disadvantaged people. The tradeoff isn’t good.”
That quote is from Rob McMillan, senior vice president of Silicon Valley Bank’s (SVB) wine division and one of my favorite perspectives on the economics of the wine industry.
One of Italy’s oldest and most revered wine families, Frescobaldi, has revealed that it remains committed to making future wine investments in Tuscany.
Last September, Frescobaldi made its first foray into the Chianti Classico region with the purchase of Castello di San Donato in Perano for €13.3m.
With only three weeks to go before ProWein opens the doors to its 25th edition, organisers have released a final programme of events for those preparing their agenda for the colossal three-day trade show.