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Le Vins Georges Duboeuf released the 2017 Beaujolais Nouveau today at 12:01 a.m. The "first wine of the harvest," Beaujolais Nouveau is anticipated by wine lovers around the world who look forward to celebrating the arrival of this festive wine every year on the third Thursday of November, per French law and tradition.

NAPA, Calif.Nov. 16, 2017 /PRNewswire/

Beaujolais Nouveau has deep roots in French wine history dating back to the 1800s when Beaujolais grape growers and winemakers would hold a "fête" to celebrate the harvest, toasting their bounty with some of the "young wine" just made. The timing of the release of food-friendly Beaujolais Nouveau has made it a herald of the holiday season and a staple of Thanksgiving tables across the United States.

The 2017 Beaujolais Nouveau features, for the first time in the wine's history, an artist's work on its label. The mixed-media piece, "Candy Coated," was created by St. Petersburg, Fla., artist Ari Azzopardi-Robinson, selected for the inaugural "Artist Collector Series" label by a fan vote on social media. Her work is now "on view" on more than a million bottles of Beaujolais Nouveau in the U.S.

"This year's vintage holds a special place in the history of our wines," Duboeuf said. "We are celebrating the 35th year of Nouveau in the United States and the premiere label of the 'Artist Collector Series' with Ms. Azzopardi-Robinson's art. Her work represents the same passion, youthfulness and joy found in Beaujolais Nouveau, and we feel the visual completely embodies the character of this year's vintage."

The 2017 vintage is full-bodied, with fresh, fruit-forward notes of strawberries and raspberries. Best served with a light chill, it is available nationwide in many retailers and restaurants through exclusive U.S. importer, Quintessential, at a suggested retail price of $11.99.

Over 150 tastings and parties are being held around the nation at restaurants, wine bars and wine retailers to welcome the 2017 vintage, including harvest-themed parties thrown by the French-American Chamber of Commerce in many major markets. To find a Beaujolais Nouveau party in your area, visit or

For further information on Les Vins Georges Duboeuf, contact (707) 266-5205 | This email address is being protected from spambots. You need JavaScript enabled to view it. or visit

SOURCE Quintessential Wines