Now that the en primeur season is behind us it is interesting to reflect that many commentators are talking as though it has been something of a failure.
At Amphora Portfolio Management we beg to differ. A campaign is a failure if it fails to find a pulse in the underlying market.
The government is making arrangements to eliminate import tariffs on wine produced in European Union countries, including France and Italy, in the Japan-EU economic partnership agreement negotiations, The Yomiuri Shimbun has learned.
The growth of interest in selling to Chinese consumers and the opening of their markets to exporters has been a significant recent trend in the global wine industry.
One of the often-quoted wine marketing aphorisms of the 1990s expounded the idea that if China's population consumed just a bottle of wine each a year the then EU wine lake would be drained and every exporter's woes would apparently be at an end.
Despite all the hype surrounding English wine, very few are actually turning a profit.
It's no secret that English sparkling wine is the darling of the UK trade at the moment. Hell, even the French, who have jealously guarded their exclusive right to the name Champagne for centuries, have taken to le vin Anglais.
The boss of Majestic Wine has claimed the company is “past the tipping point” as it continues its transformation plan, despite falling to a full-year loss.
The UK’s largest wine retailer said sales were up nearly 16pc in the year to April 3, with underlying revenues rising 11.4pc to £461m on a year-on-year basis.